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At Horizon Media, we understand that while a logo is not the end or the whole of corporate identity, it is the anchor point and the most focused, familiar, and oft-encountered image asset you possess. As such, it must fulfill critical aesthetic and technical requirements. A corporate identity gives your brand a professional image and creates a great impression and brand recall. This is one brand asset that you can fully control and leverage to create the right kind of impact on your potential customers and partners.
Corporate identity management literally means managing your corporate identity. It is making sure that the corporate identity is applied correctly, consistently to each application, taking into account the costs. We often see many applications are being created under supervision of or in different divisions. Without corporate identity management this easily results in the corporate identity being applied in different manners. Therefore a central corporate identity management is a necessity. It is the only way for your organisation to build and maintain a strong brand.